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One Size Fits None: New Hope For The Hated Hospital Gown

daily since patients often go through as many as five gowns per day. The current gown is produced for about $3 and lasts for about 40 uses [before it starts degrading due to torn ties, permanent stains, etc.] So, there"s tremendous demand for hospital gowns and room in the market for alternate offerings." This business research then guided the design process, with the students ultimately designing the "Progressive Recovery Collection" to be designed from "smart" textiles. The idea would be to offer more expensive gown options at a higher price point. It"s a market position that is currently unfilled. Welsh summarized, "There are a number of advantages to the UC designs created for Hill-Rom. It"s a product collection designed to fit a varied population, to be aesthetically pleasing and to incorporate therapeutic qualities." In addition, the UC students looked at preliminary ways to make the gowns available to target markets willing to pay something extra for the comfort and dignity of the improved designs. For instance, the items might be available online for pre-order in advance of a planned hospital stay. Said Brandewie, "Items could be available online. Another idea is to have accessories in the gift shop of the hospital, for any patient or visiting loved ones to purchase. We thought that the patient could bring the separates home with them to keep and use in physical therapy." M.B. Reilly University of Cincinnati

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