Sexual HealthA-B-C-D-E Spells Fitter Future For Nation's Obese Children
The fitness mantra - Activity, Belief, Confidence, Diet and Exercise.
Britain"s growing army of overweight children need a diet of confidence-building techniques and a boost in self-esteem to shed dangerous pounds.
Getting fit to lose weight is not enough to solve the crisis; children need to be ensuring they get their five a day to keep obesity at bay.
"This isn"t five fruit and veg portions, this is activity, belief, confidence, diet and exercise, says Stephen Cole, MD of FitJuniors, the innovative weight loss camp for children aged 8-17 which launches in July.
Increasing their social skills and creating an active leisure lifestyle is paramount when it comes to helping kids lose weight and stay healthy.
"Unlike other children"s fitness camps, FitJuniors tackles all the other issues surrounding obesity in children," says Cole.
"Obese children often find it difficult to believe in themselves and lack the confidence to change their lifestyle. They often think that if they"re fat, they"ll stay fat and there"s nothing they can do.
"FitJuniors has been designed to increase their confidence and self-esteem. Even the downtime at the camp encourages the children to improve their social skills and create active leisure lifestyles."
British Medical Association research states that excess body weight is "now the most common childhood disorder in Europe" with a fifth of youngsters between 13 and 16 being classed as overweight.
"Tackling obesity in children is a huge project and needs commitment from not only the kids themselves, but their parents too," says Cole.
At FitJuniors, parents are required to take part in a day of workshops which detail the three elements of keeping fit - nutrition, exercise and behaviour change.
But the real difference and the defining factor that sets FitJuniors apart from all its rivals is the quality of staff and the energy that they bring to the programmes. All the staff at FitJuniors are highly qualified in their field of expertise and are passionate about changing children"s lives for the better.
Notes
FitJuniors - provider of long-term weight-loss and lifestyle programmes for children - will launch in July 2009. Produced by the award-winning weight-loss camps for women, FitFarms, FitJuniors takes place in the Peak District throughout the year.
FitFarms is the UK"s leading provider of fitness and weight-loss camps for women. Set up in 2007 by former professional squash player Stephen Cole, FitFarms was named the UK"s number one weight loss camp by the Sunday Times. FitFarms is also the official provider of Tesco residential weight loss weeks.
FitFarms